Hello, I’m Kady Roffey-Wong, a graphic designer with over 10 years of experience creating product packaging for the FMCG industry.

From eye-catching POS to compelling web content, I bring brands to life through smart, strategic design.

I specialise in branding, packaging design, and marketing collateral, crafting visual solutions that resonate with audiences and elevate brand identities. Whether I'm working on product packaging, trade show graphics, or digital assets, I focus on creating designs that not only look great but also drive real business results.

My Process:
Having spent my career as an in-house designer, I understand the importance of collaboration and teamwork in driving sales and achieving brand success. I work closely with marketing & sales teams, production teams, and external agencies, ensuring that every design fits seamlessly within a broader strategy. Clear communication is vital to me, and I strive to create designs that are both visually compelling and strategically aligned with your business objectives.

When I’m not designing, you’ll find me out exploring food spots, enjoying boardgames, or working on DIY projects around the house. It’s a great way to recharge, stay creative, and find inspiration as part of the everyday routine.

If you’re looking for a designer who combines creativity with strategy, I’d love to chat! Feel free to get in touch, and let’s work together on your next project.